One of my favorite television shows is Hotel Impossible, which airs on the Travel channel and is currently in its fourth season. Each episode experienced hotelier, Anthony Melchiorri, visits a failing hotel and helps the owner identify and remedy their problems so they can become profitable. I've noticed that most of the common problems the hotel owners have that prevent their hotel from prospering are similar to the problems home owners have that prevent their home from selling.Below is a list of those common problems so you can avoid them and sell your home quickly and for top dollar.Lack luster exterior and lobbyEvery Hotel Impossible show, Anthony inspects the exterior and lobby of the hotel and stresses how important the first impression is to the guests. If the first impression of the hotel is dirty, outdated, or just boring, it colors the guests' opinions of everything else. The same thing is true when selling a home.Before listing your home for sale, go outside and assess your curb appeal. Does your home need power washed, repainted, or new door hardware? Potential buyers will make an assessment of whether they like your home or not within 15 seconds. It is crucial that you make their first impression a positive one.All of our staging packages include an assessment and recommendations of your curb appeal, so you can be sure buyers will have a great first impression.
Unimpressive hotel roomsMany times on Hotel Impossible, the hotel rooms are outdated and/or too neutral. Each episode, a well-known designer is hired to inexpensively redesign a room of the hotel, which is then used as a template to implement the design to the rest of the rooms. It is always important to keep the cost low when they design the room because the hotel owners are losing money and can't invest a large amount to update the rooms.This same concept is used in home staging. The goal of staging a home is to make it feel up-to-date and well-designed as inexpensively as possible. Paint, space planning, and fresh and colorful décor items are implemented to revitalize rooms without having to conduct costly renovations.
Emotional connection pointsAnthony always wants to see something extra in the rooms that make the guests feel special. On a recent episode of Hotel Impossible, the hotel's name was The Fortune Hotel in Las Vegas. The designer, Casey Nobel, set up a tray on the bed of the hotel room with tea, flowers, and some fortune cookies. This extra amenity looked great and was a special touch the guests would remember.When we stage a home, we make sure to set up various emotional connection points that we call "mental move-in cues". These are little scenes that help the buyer imagine themselves living in the home, which helps them emotionally connect to the home and want to purchase it.