Home Staging Statistics 2014

A look at the National Association of Realtors’® home staging statistics 2014

accessoriesOur Home Staging Statistics 2014 are in and they show that home staging works! We just completed our home staging statistics for 2014 and were amazed by the difference in the average time on market and sales-to-list price when comparing the homes we staged with the home we consulted on but the owners chose not to stage. You can see the results by viewing our Home Staging Statistics 2014.It isn't just our statistics that show that staging leads to favorable results. The National Association of Realtors® surveyed 2300 agents and came out with a 2015 Profile of Home Staging. Let's take a look at their key findings and how they relate to our home staging statistics 2014.
Among REALTORS® who typically represent the buyer, 49 percent report most buyers are affected by home staging and 47 percent report some buyers are affected by home staging.

Buyers' agents know what buyers are looking for since they are with them for all the home viewings and hear their commentary. Only 4% of the 2300 agents asked thought that home staging didn't affect buyers' decision. That means 96% of agents felt that staging made a positive impact on buyers. This would explain why our home staging statistics 2014 showed that the clients who staged with us sold their homes 78% faster than the homes we consulted on but the owners chose not to stage.

Among sellers' agents, 34 percent stage all homes, 13 percent stage difficult homes to sell, and four percent stage only high price bracket homes.

The number of agents who recommend staging is anticipated to increase as staging becomes more popular and expected. While it is very helpful to stage difficult homes, we have seen the biggest staging return-on-investment with home that are already desirable. One client of ours had a million+ home and his agent said there was no need to stage the home. However, the home owner strongly believed in home staging and hired us. His home ended up selling $95,000 over asking price and much higher than the agent anticipated.

before  bedroom after stagingThirty-two percent of buyers' agents believe home staging increases the dollar value buyers are willing to offer by one percent to five percent.

Our home staging statistics 2014 showed that the homes we staged sold for an average of 100% of their original sales price. The unstaged homes on average sold for 88% of their original asking price. Why is this? Home staging increases the perceived value of the home, thus making it worth more money in buyers' eyes. Market value simply means the price people would be willing to pay and what the market can bear. Because market value is always changing and is somewhat arbitrary, most homes have a range of market value. Once staged, the home can usually be priced towards the higher end of the market value range and buyers will be willing to pay that amount.

Rooms most likely to be staged, ranked by importance, are living room, kitchen, master bedroom, dining room, bathroom, children's bedroom, and guest room.

When a home is occupied we stage all of the rooms, however, in a vacant home we usually only stage the main living areas, bathrooms, and master bedroom – leaving the secondary bedrooms empty. This saves the client money and we have found does not affect the buyer's decision.

For buyers it is easier to visualize the property as a future home (81 percent), buyers are more willing to walk through a home they viewed online (46 percent), will positively impact the value of the home if it is decorated to the buyers' tastes (45 percent), and buyers are more willing to overlook other property faults (28 percent)

We strongly believe that homes must be staged for the most likely buyer of the home so that it reflects the design style they find appealing. A staged home works best when it feels like home to the buyer. Failing to identify the most likely buyer may have a detrimental effect. For example, staging a home in Sudbury, MA with a very contemporary flare may confuse the buyer who is used to a more transitional design aesthetic. This may make them dislike the home simply by how it is being portrayed.

In conclusion, home staging will positively impact a buyer's decision to make an offer and how much they offer. If you are selling your home, don't you want to ensure you are doing everything possible to entice buyers to purchase your home?Based on our home staging statistics 2014 we have created a Savings by Staging guide to help you see how much you could make/save by staging with Buyers Desire Home Staging. Click to DownloadCall us today at 781-489-8489 or email us at info@buyersdesirestaging.com to schedule a free home staging consultation to learn how we can help you achieve your home selling goals.SaveSaveSave