Read the success story below to find out how an interior designer’s home was staged and lead to multiple offers and a sales price $26,000 more than asking!
Recently we posted a blog, Home Staging Success Story: Natick MA
, about a home we staged that received three offers all over asking price on the first weekend. This client’s mother lived directly across the street. Once her daughter’s house was under agreement, she wanted to sell her house because her daughter’s new home had an in-law suite that she could live in. Since her daughter had such an excellent experience staging with us, she called us in for a free home staging consultation to assess her home. This was an interesting case, however, considering she is a retired interior designer.
The 1650 square foot, 3 bedroom and 2 bath Cape home was in a desirable neighborhood in Natick, MA. The home owner had made many updates to the home while living there, including renovating the kitchen and upstairs bathroom. After touring the home, it was clear that the home was meticulously maintained and cared for. However, the décor of the home was a bit dated.
Since the home was in great condition with an updated kitchen and bathroom and all the walls were painted in neutral colors, the home owners had very minimal work to do in order to prepare it for us to stage. Mostly, the home owners had to remove some of their art work and other personal belongings.
Assessment of Buyer Demographic
We had already done an analysis for the client’s daughter’s home in the same neighborhood so we knew the most likely buyer would be a married couple in their late thirties to late forties with 1-2 children. With this conclusion we knew we had to show a fun home that would function well for a family.
The living room was the first room you saw as you entered from the front door so we knew it had to make a strong impression. The room already had a great layout, but as we mentioned, the décor felt a bit dated. Also, there was very little color aside from the teal coffee table. Color makes rooms look great online, which is important since a buyer’s first impression is based on your online photographs.To stage this room we added a set of landscape canvas art that had the same teal color as the coffee table. We also pulled out the yellow tones in the art and brought it into the room via pillows. Additional pillows in teal and cream were added, as well as a teal throw. Before, the teal coffee table felt out of place, but with the repetition of the color in the art and pillows, now it feels like a cohesive design. The accent rug was a bit small for the space and made the room look smaller than it really was. Luckily, the client had a larger white rug they were not using and we were able to put it in the living room. Lastly, some accessories and greenery finished off the look.
Even though the client’s children were all grown up and out of the house, the larger of the two downstairs bedrooms was already set up as a young girl’s room. Due to this, the room required very little in terms of staging. We reversed the bedding to tone down the bedspread pattern, re-hung the client’s art work, and added accent pillows, a crystal lamp, and some yellow flowers to the desk. Now it feels like a finished room ready for a young girl.
The first floor bathroom had white and green tiles. Although we recommended it, the home owner did not want to glaze the tiles white. We added modern art in green and white to elevate the existing tile and make it feel more current. Potted grass, white soap dispenser, and fresh white towels and shower curtain (not shown) made this bathroom feel fresh and modern.
The Master Bedroom was almost there in terms of staging but just needed a few tweaks to show it off. Soft new bedding was added along with coordinating Euro pillows to act as a headboard. The red pillow on the chair felt out of place so we replaced it with a throw and accent pillow in soft gray blue tones. Just a few simple accessories, florals, and artwork were needed to finish off the bedroom.
As mentioned earlier, the upstairs bathroom had been fully remodeled only a few years prior. This room was another simple transformation. The Kleenex box was replaced with an orchid and a decorative cotton ball holder. A chair from downstairs was brought to soften the corner, while fresh towels and a piece of artwork completed the look.
The finished basement was a great bonus to the house. Although all the basic items were in the basement to show it as a great playroom (couch, TV on stand and foosball table) it lacked color and interest to excite buyers. To stage the basement we added a colorful rug, pillows, and art in fun primary colors. Now buyers can imagine this space as a great playroom for children of any age.
The ResultThe home owner reported that the open house was packed and after the first open house, five offers were made and the home owners accepted the highest offer - $26,000 over asking price!
This success story is proof that even if your home has been designed by an interior designer, it is still a good decision to hire a home stager prior to listing your home on the market. A home stager is a marketer for your home and will stage the home differently than if it were being designed for you and your family. Although every room in this home had a great floor plan and furniture pieces, the décor and art brought from our inventory made the home shine.If you’d like to know how much you could potentially make/save by home staging, download our Savings by Staging
Interested in having your home staged? Call us at 781-489-8489 and we can answer any questions you may have.SaveSaveSaveSave