Home Staging vs. Interior Design. What’s the Difference?

As professional home staging continues to grow in popularity in the real estate industry, many people are unsure of the difference between home staging and interior design. What is the difference between the two? Aren't they basically the same thing? Although many of the fundamental concepts of the two overlap, home staging and interior design have two very different end goals when applied to a home.Both home staging and interior design are focused on a creating a specific atmosphere or feel for a home. Both require the knowledge and understanding of design elements and principles, such as balance and emphasis, in order to successfully showcase a home. Professionals in both fields will recommend and implement enhancements, updates, and repairs to create the best possible space for the user. They help define each space in a home, give it life, and create an aesthetically pleasing environment. Stagers and designers both have vision and creativity, as well as organizational skills that they apply to their projects. The main difference between home staging and interior design is whether or not the space is designed for the home owner's needs and their particular design aesthetic.samples and floor planWhen you hire an interior designer for your home, they are typically a licensed professional who will coordinate and manage the majority of the work to be done. Professional designers are experts in their field, and will focus on aspects other than just décor, such as ergonomics, acoustics, and green design. They are able to create plans and construction documents if any major renovation work is required, but also have the eye for the appropriate visual aesthetics that will define the space. Interior designers work with clients to create a space that functions specifically for them. They personalize homes to uniquely suit the client and their individual needs. Often, designers work closely with clients in order to get input, preference, and feedback on design choices. Designers will create a space that surrounds clients with items that represent who they are, what they love, and what gives them the most comfortable, functional lifestyle.

living room before and after staging
On the opposite end of the design spectrum are home stagers. Home stagers are hired to help sell homes quickly and for top dollar. The goal when staging is to showcase the best features of the home so that it appeals to the broadest range of buyers for the specific market the house is in. When a home is being staged, it is no longer meant to represent the home owner. A stager will do their best to market a home to the potential buyer demographic of that area. All aspects of the space must be impersonal, yet still welcoming and beautiful. Stagers will evaluate what the home owners have in the house for furniture and décor, and will advise them on what to remove to help declutter and depersonalize the home. When staging, buyers' wants and needs are prioritized above the home owner's personal preferences. Often, the homeowner's input in staging is simply removing personal items and clutter, and the rest is left up to the professional stagers.Home staging is an effective marketing tool for selling a home quickly, while interior design is most useful for people staying in their home. Even when a home has been professionally designed, it is a wise decision to hire a professional home staging company when getting ready to sell.For a closer look at what buyers are looking for when house hunting, download our guide What Buyers Desire.Click to DownloadThinking of selling your home soon? Call us at 781-489-8489 for a free home staging consultation to learn more about the benefits of home staging.SaveSaveSaveSave