Our 2014 Home Staging Statistics

In 2014, on average the homes we staged sold 78% faster and for 12% more than homes we consulted on but the sellers chose not to stage with us. If you are selling a home worth $400,000 – that is an additional $48,000 in your pocket!

Of the home sellers who chose to stage with us:

  • 53% received asking price or more
  • $17,400 was the average amount over asking
  • 89% were under agreement in 60 days or less
  • 50% were under agreement in 30 days or less
  • 40% were under agreement after the first open house
  • 366% was the average return-on-investment for our service

When compared to homes that we consulted on but the sellers chose not to stage with us, our clients:

  • Were 10 times more likely to receive asking price or more (all the unstaged homes sold for under asking price)
  • Sold 78% faster -Were on the market an average of 33 days (staged) vs. 147 days (unstaged)
  • Sold for 12% more - Made an average of 100% sales-to-list price (staged) vs. 88% (unstaged)

Example of a staged home vs. an unstaged home

In 2014, we staged a town house in Wakefield, MA. The owners had purchased the home one year earlier, but needed to relocate for a job transfer. When they purchased the home in 2013 it was unstaged but when they listed in 2014 they hired us to stage the home.

Below you can see the outcome of each sale – which occurred only a year apart.

 

  2013 (unstaged) 2014 (staged)
Listing Price $389,900 $379,900
Price Reduction -10,000 None
Selling Price $380,000 $389,900
Difference from Sales to List Price -9,900 +10,000
Days to Accepted Offer 25 3

Because the home owners had purchased the home for $380,000, they were afraid to list the home higher, since it had undergone a price reduction before they purchased the home in 2013.

The home was staged and put on the market. They received three offers at the first open house and sold for $10,000 over asking! It also sold faster than it did the previous year. In 2013 the home only sold once it was reduced in price and it stayed on the market 22 days longer.

Below you can see MLS photo comparison of the home unstaged and staged.

 

UNSTAGED MLS Photos from 2013 STAGED MLS Photos from 2014 
 2014stats 1a  2014stats 1b
2014stats 2a  2014stats 2b
 2014stats 3a  2014stats 3b
2014stats 4a 2014stats 4b
2014stats 5a 2014stats 5b

 

Bottom line: People are willing to pay more for homes that look bright, clean, and stylish. Staging is an investment in your home that has a high return-on-investment. The question isn't, "Can I afford to stage my home?" it is "Can I afford NOT to stage my home?"

Call us for a FREE consultation to learn how we can help you sell your home 78% faster and for 12% more!