Real Estate Agents Leverage Home Staging to Increase Profits from Their Listings

How to make 2015 your most profitable year to date!Staged homes are easier to sell and make more money than comparable unstaged homes. This is why the majority of our clients come to us through referrals from their real estate agents. Top agents have realized that home staging is an effective marketing tool for them to sell homes faster and for more money, which in turn means they can take on more clients, earn more per sale, and garner a great reputation.We realize that as real agents you are busy professionals who work long hours and weekends. Imagine if you could sell most of your listings at the first open house and bringing multiple offers to your client. Your clients will be thrilled and you will look like a rock star! Let's look at two scenarios:Scenario 1: Selling an unstaged homeunstaged living roomYou sign a contract with a home owner to sell a 3 bedroom, 1800 sq. ft. home in a good town. As you view the property, it looks clean, neutral, and decluttered . You think, "This looks good enough. I will save my clients money and not recommend a home stager." You pay for a professional photographer to take pictures of the home. Then you put the home in the MLS system and make brochures. An open house is set for the next weekend.At the open house, about 10 people walk through the home. You anxiously wait a few days, but no offers are made.In the next five months, you show the property about 15 separate times and host three more open houses. You convince your client to take a price reduction of $20,000. Finally, an offer comes in another $20,000 under the newly lowered price. Feeling exhausted by the process, the home owner accepts the offer. The home sold, but no one feels that great about it, except the buyer who got a great deal.Scenario 2: Selling a staged homestaged living roomYou sign a contract with a home owner to sell a 3 bedroom, 1800 sq. ft. home in a good town. As you view the property, it looks clean, neutral, and decluttered. You think, "This looks okay but I know home staging will make this home shine. I will save my clients money and recommend a home stager." You tell your clients how in your experience home staging will help sell their home faster and recommend a meeting with Buyers Desire Home Staging for a free consultation.The owner meets with Buyers Desire Home Staging and a staging package is chosen. The home is staged the day before the professional photographer comes in to photograph the home. You put the home in the MLS system and make brochures. An open house is set for the next weekend.At the open house, about 50 people walk through the home. Within the next few days, three offers are made. You ask each offeree to come up to their best and final offer. You go over the offers with the home owners and the top offer is accepted.The home owners are so pleased with their experience with you that they tell their neighbors about their experience. A few months later, one of the neighbors calls you and ask you to be their agent.In this second scenario, you sold the property much faster, saving months of time spent on showings. The home owner was happy because the home selling process was quick and painless, and they received over asking price. The home owner made more money on the sale and you made more money on the commission. Also, the positive experience with you lead the client to recommend you to other people.Of course not every scenario is this perfect but you'd be surprised how often we hear of these success stories. It is why the agents we work with recommend us to every listing they acquire – and why you should, too!You can download our "Savings by Staging" guide to give to your clients to show the amount they could save by staging.Click to DownloadPlease call us at 781-489-8489 and we'd be happy to meet with you and explain more about how recommending home staging to your clients will help you be more profitable.Save