Stage Your Home and Come on the Market Strong!

When selling your home, we feel that coming on the market strong is your best strategy. The key to maximizing your profit is to sell quickly. Homes that sell in the first 4 weeks of listing make an average of 1% more than the list price. Conversely, the longer your home sits on the market, the less buyers are willing to pay for it. In fact, homes that sell within 4 to 12 weeks of listing make an average 5% less than asking price, 13 to 24 weeks average 6.4% less, and 24 weeks average more than 10% less. Coming on the market strong vastly increases your chance of selling quickly. When your home is professionally staged, your MLS photos will stand out and your open house will be busy. A busy open house generates a buzz, and buyers will want to put in an offer to beat out their competition. We have seen numerous multiple offer situations happen with our clients and many have sold over asking price after the first open house.

cambridge beforecambridge after

This home in Cambridge that we staged this month sold after the first open house with six offers –
all over asking price!

Although the market is cooling now, the multiple offer situations are still happening for many of the homes we have staged. Some people make the mistake of putting the home on the market unstaged and "test the waters". They feel that if it doesn't sell, they'll consider staging it. This is not a good idea. Once you have put your home on the market, the clock starts ticking. Your listing grows older and less desirable every day. Today's buyers look on the internet before they decide to come to your home, and they can see the "Days On Market" (DOM) information for every home. Once your home has been on the market for a while, buyers start to wonder what is wrong with it, and many times won't come to see it, just because of high DOM. We have successfully staged many homes that have been on the market for a long time and after staging have sold within a week or two. However, it's an uphill battle at that point, and none of these have sold at or over asking price.

needham beforeneedham after

This home in Needham was on the market for six months without a single offer. After we staged it, it sold within two weeks.

If you stage your home from the start, you come on strong and most likely get an offer within the first few weeks. Isn't that better than keeping your home on the market for months and taking a price reduction? Please call us for a free consultation to learn how we can help you come on strong! 781-489-8489.