We were called in for a consultation for a family who was planning on listing their home on the market in Medford, MA by the end of August. Two years after living in the home, the husband got a job opportunity in California that was too good to turn down. Even though they loved their home, they had to sell it. When speaking to the wife, she told us that she was worried about getting a good price for her home. Although it was on a nice quiet street and close by to Fells Park, the rest of the homes on the street weren’t as nice as her home, and she was worried that would bring down her market value. She also revealed that her husband was resistant to staging, but she felt it would help her get the asking price she was looking for.
After staging, the home looked so good that the Realtor felt confident to list the home at the price our client was hoping for - $30,000 more than they bought the home for two years prior. After the first open house, our client received three offers. They went with the highest offer, which was $20,000 over the asking price. They spent about $5,000 for our service and rental furniture, and made $50,000 more than they would have if they hadn’t staged. The National Association of Realtors has found that if you invest 1-3% of the value of your home (they were right at 1%) you can make 8-10% (they made 10%).
Here is what our client had to say:
“I just wanted to let you know that we accepted a very nice offer on our house this weekend. I don't want to say too much about it until after the P&S, but thank you, thank you, thank you!! If my husband was a skeptic about staging before, he's definitely a believer now!!”