The Cold Facts on Marketing Your Home in the Winter

Maribeth BoisvertThe Blizzard of 2013 has left us with mountains of snow and sore backs from shoveling, but for home sellers, the snow is a blessing in disguise. Curb appeal is important when selling a home since it is the first impression a potential buyer will make. However, during the cold winter months when the trees are bare and there is a blanket of white (let's be realistic, brown slush) buyers tend to overlook curb appeal and focus more on the inside.

Maribeth Boisvert of Coldwell Banker says, "When marketing your home during the Spring, Summer and Fall, you need to focus on both inside and outside — everything must be picture perfect — no weeds, leaves or dry spots to be seen. In fact, I think a lot of buyers look very critically at the yard when we are in these seasons. Winter is a time to highlight one spot — your interior. Fortunately, nature takes care of the rest for us, covering our overgrown bushes, not too perfect lawns and even our cracking driveway. Of course, if there is something structural or safety related we must disclose this to a potential buyer. But, this season does offer us an opportunity to allow nature to blanket us in a beautiful shade of white — with little need to do much else than sit and enjoy it!"

If you know your home has lackluster landscaping and you are thinking of selling, then winter may be the perfect time for you to list. Remember that the interior needs to make a strong first impression since your curb appeal is going to be overlooked, so ensure it is a positive one by professionally home staging. When buyers walk in from the cold to a warm and inviting home they will have a positive first impression that they will look to reinforce throughout the rest of the home.

Here's a winter staging tip – we tend to accumulate too many coats and boots in our foyers and entry halls, front closets, and mudrooms during the winter. These entryways are the first impression a buyer has of your home. Be sure to keep the coats and boots to a minimum so buyers will feel they are walking into a spacious, organized home.

Warm Entryway

This warm entryway says, "Welcome Home."

If you are in need of a great Realtor in the Shrewsbury, MA area, we highly recommend Maribeth Boisvert and can find her contact information here.

To schedule a free home staging consultation please visit our contact page.