The fifth sense, the sense of smell, is very powerful in determining how we interpret the world around us. Research shows that the ability to smell is linked to memory. In fact, when areas of the brain are damaged that are responsible for memory, often the ability to smell is affected as well. A certain smell can bring on memories, influence mood and create powerful responses. The importance of smell has many retailers now contracting with scent companies to create smells that will increase customer spending. It is important to explore the impact of scent and smell when preparing your home for sale.In years past, Realtors and stagers have recommended baking cookies or warming an apple pie during an open house, as the smell of baked goods would evoke happy memories of holidays and family gatherings. The latest research shows that introducing baked goods may not be helpful when trying to sell a home. In a recent study conducted by Eric Spangenberg, Dean of the College of Business at Washington State University, it was found that complex aromas associated with baking and scented candles may actually confuse the brain and became distracting to customers. He discovered that simple, natural scents like lemon, green tea, cedar, pine, basil and vanilla were most effective at increasing customer spending. As it relates to real estate, if you are preparing your home for sale, less is more. If your scent choices are too strong, you may have potential buyers wondering what you are trying to cover up. When preparing your home for sale keep your scents natural and simple and be sure they are appropriately matched to your environment. For example, a pine smell may not work well when the property you are selling is a beach house.In addition, unpleasant, stale or musty smells may turn prospective buyers off and they will move on to the next listing. It is important to deodorize your home when preparing your home for sale. Everyone’s house has a certain smell that the homeowner has become accustomed to and therefore doesn’t recognize. Implementing some simple and “green” deodorizing solutions can make deodorizing easy.Here are some tips for deodorizing when preparing your home for sale.Opening the windows, even for just a couple of hours a day can really freshen up a home. Sprinkle baking soda on carpets, let sit for about 30 minutes, then vacuum it up. Baking soda is a great natural deodorizer, as is vinegar. Use a mixture of water and distilled vinegar to wipe down hard surfaces. Vinegar is an effective cleaner that has odor removing properties that can be used regularly on countertops, sinks, tables, flooring and even glossy or semi-gloss painted walls. Placing bowls of white vinegar in the middle of the room overnight will neutralize odors. If odors are coming from the refrigerator, wipe it down with warm, soapy water with a splash of vinegar. Stuff coffee grounds into a clean sock to eliminate odors in the freezer. If upholstery needs freshening up, spray lightly with a mixture of vodka and water. Vodka is a natural deodorizer. Freshen up your garbage disposal by throwing in some lemon or limes. Washing all bedding and having your carpet shampooed or replaced are great ideas when you are preparing your home for sale. Lastly, be sure to wipe down light bulbs that may have collected oil and dirt.When you are preparing your home for sale it is important that you depersonalize, declutter, deodorize and stage your home to get it ready for market. A professional home stager can advise you on the appropriate methods to get your home sold quickly and for top dollar.For more information on preparing your home for sale see 5 Simple and All Natural Solutions to Deodorize Your Home.Contact Buyers Desire Home Staging for a complimentary consultation at 781-489-8489 or at firstname.lastname@example.org.