Home staging is a very effective way of marketing your home. When a home is styled to appeal to the most likely buyer, it sells faster and for more money. Professional home stagers know how to create a targeted design plan geared towards the most likely buyer for your home. That being said, the staged look of your home may not appeal to you.Interior design trends change every 3 – 5 years. If you haven't updated your home in a decade or more, your home may look great to you, but it will probably not look fresh to buyers. Buyers today are bombarded with design trends through the internet and television, with channels like HGTV and sites like Houzz shaping their expectations of what they'll find a new home. For a more in-depth explanation of this phenomena, read How Houzz Is Affecting the Real Estate Market. If your home looks dated to today's buyers, no matter how much you paid for the look a decade ago, they'll most likely pass it by.
This “before” photo shows outdated curtains and artwork. The exercise bike and grandfather clock also had to be removed in order to make this condo appeal to a younger buyer.
The “after” photo shows the staged room styled in a more attractive and sophisticated style. It sold in just a few weeks, to a young newlywed couple.
This “before” photo shows a cluttered home that lacked color and organization. The homeowner did not have a budget for rental furniture, so we used what he had in the home, but updated it with accessories specially selected for the target buyer and geographical location. The home sold well over asking price at the first open house.
The “after” photo above shows an improved furniture layout. By moving the large sofa to another room, the love seat was floated in the space, dividing the room into two areas, which made it more functional. Before home staging, the room had a “bowling alley” feel – long and narrow. After home staging it felt updated and comfortable.